Unified Data Views

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Today's organizations have the luxury of choosing from an enormous number of software products and services capable of satisfying every business requirement. Therefore it isn’t uncommon for even small companies to use upwards of a half dozen distinct software solutions for data warehousing, business analytics, point-of-sale, customer relationship management, marketing automation, and other key business operations.

Although these heterogeneous environments can be very advantageous, enterprises must figure out how to effectively query and present data in a unified manner. For instance, a cohesive customer profile might consist of information drawn from Salesforce (CRM), Stripe (purchase history), and Intercom (support interactions). APIMachine can help you weave these distinct data sources together in order to produce a consolidated view.